Every company wants to attract the best talent. The challenge is showing candidates what makes the organization worth choosing. Employer branding shapes how potential employees see an organization, and that makes a compelling employer brand essential for attracting the best candidates. When done well, a strong employer brand highlights what makes a workplace unique and helps attract the talented candidates every organization wants to hire.
Job seekers care about employer branding because it helps them understand a company’s values and reputation as an employer, which are key factors in deciding whether the organization is a place where they want to work and grow their careers. There are several places where workers may look to learn more about a business as a potential employer, including best places to work lists, career pages on company websites, social media platforms, and company pages on Indeed. Employer branding plays a big role in candidate decision-making with 83% of job seekers researching a company’s reviews & ratings before deciding where to apply. Among people who are planning to change jobs, 54% use job boards/search, 35% use LinkedIn, and 34% use social media, which shows how important it is for an employer to create a brand that is strong and consistent across multiple channels.
Build a Consistent Employer Brand Across Key Platforms
A strong employer brand must be consistent and authentic across the platforms where job seekers research potential employers. While 62% of employer branding professionals say their company’s brand reflects its actual culture and values, 75% admit their employee value proposition (EVP) does not fully match the real employee experience, creating an opportunity for employers to present an authentic brand.
Best Places to Work Lists
Earning a spot on a best places to work list can significantly strengthen an employer’s brand by helping the business stand out as a great employer. Employers who have earned a spot on a reputable list can feature their listing in recruiting materials, on company websites, and across social media profiles to help reinforce their positive workplace reputation and attract candidates who want to work for highly regarded employers.\
Best places to work lists are generally compiled based on employee surveys, culture data, and workplace reviews. Key platforms and publishers include:
- Great Place To Work®
- Glassdoor
- Forbes
- Top Workplace
- Best Companies Group
Career Page on Company Site
A career page is a dedicated section of a company’s website that acts as a central hub for recruitment to attract potential employees by showcasing open job positions and the benefits that come with working for the company.
A career page is a great opportunity to brand your company with information about your workplace culture, mission, and core values to help candidates understand what it is like to work there.
Indeed Company Page
Indeed Company Pages are used to showcase an employer’s brand, culture, mission, values, and job openings to potential candidates. When a company posts a job on Indeed, a page is automatically generated. Employers can claim these pages to customize content and respond to employee reviews.
The Indeed Company Page is an opportunity for employers to share their unique story, work environment, mission, and benefits to attract qualified candidates.
LinkedIn Profile
LinkedIn is a social media site for businesses and business connections. Companies use LinkedIn profiles to build their professional presence by sharing relevant content and business news in order to connect with potential job candidates or customers. A LinkedIn Company Page allows employers to share updates about their organization, promote job openings, showcase employees, and highlight company achievements.
A LinkedIn profile helps employers strengthen their employer brand by providing a professional space to communicate their mission, values, and workplace environment through workplace culture stories, company news, and employee spotlights while reaching a large network of potential candidates.
Employers that invest time in building a consistent and authentic brand across these platforms are better positioned to stand out and attract the talented candidates they want to hire.
Employer Branding Support Through Seay HR
Seay HR provides a broad range of HR services designed to support your business’s growth and ensure compliance with all state and federal employer regulations. Our primary goal is to make sure that your business is compliant with all employment regulations to eliminate any financial exposure in these areas.
Seay HR helps employers attract job candidates in a variety of ways:
- We help employers clarify what makes their workplace unique by defining and strengthening their employer value proposition (EVP).
- We review how employers communicate with candidates throughout the hiring process and make suggestions to ensure consistent, engaging communication that reflects the company’s values and professionalism.
- We help employers update job descriptions and streamline their application processes.
- We make recommendations for showcasing an authentic employee experience through career websites and platforms like LinkedIn or Glassdoor. This may include employee testimonials, workplace photos, or culture-focused content.
We are ready to help! Contact us today to learn more about how we can support your business.
Please note: This article is for informational purposes only and does not constitute legal or professional advice. Seay HR makes no representations or warranties, express or implied, regarding the accuracy, completeness, or applicability of the information contained herein.
Seay HR disclaims all liability for any actions taken or not taken based on the information in this article. Readers are solely responsible for their own interpretation and use of this information.
